Thanksgiving Box Office: Disney’s ‘Moana’ to Feast on Brad Pitt’s ‘Allied,’ ‘Bad Santa 2’

Disney has been drawing a lot of aces lately. From “Doctor Strange” to “Zootopia” to “Finding Dory,” the studio has amassed an impressive streak of blockbusters. “Moana,” its latest animated offering, will continue that hot hand.

The adventure about a girl from the Pacific islands who journeys across the ocean with a demigod will be the de facto choice for families when it debuts over Thanksgiving. The film is expected to sail to the top of the holiday box office, earning $75 million over the five-day period. It will premiere in more than 3,800 theaters, the majority of which will offer 3D showings. Disney didn’t release a budget, but most of the studio’s animated films cost north of $150 million. “Moana” features the voice of Dwayne Johnson and music by Lin-Manuel Miranda, the creator of “Hamilton.”

The biggest competition for “Moana” will be the second week of “Fantastic Beasts and Where to Find Them,” the Harry Potter spinoff that debuted last weekend to a hefty $75 million. It could do nearly as much business over the holiday, but will attract a slightly older crowd given its PG-13 rating. Most box office watchers expect the fantasy film to pull in between $50 million to $60 million for the holiday stretch.

There’s not a lot of breathing room this Turkey Day, given that four wide releases will elbow their way into crowded multiplexes. The sheer onslaught of gaudy titles featuring the likes of Brad Pitt and Warren Beatty, to say nothing of the Disney and Potter fans who will be lured to the theaters, will boost revenues, but probably won’t be enough to establish a new record. The previous Thanksgiving holiday high point was set in 2013, as the combination of “The Hunger Games: Catching Fire” and “Frozen” drove the box office to a massive $294.6 million over the five-day period.

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