Samsung’s $1,400 smartphones: What’s up with the new sky-high pricing?

It’s happening again. Smartphones are getting really pricey again.

Apple tried consumers’ patience in 2017 with the world’s first $1,000 smartphone, the iPhone X, only to see sales stumble and prices start coming down again, on the entry-level phones.

But Samsung, which hasn’t seen sales rise substantially in several years on its premium Galaxy line, this week brought prices for a standard-sized smartphone to new heights: The Galaxy S20 Ultra starts at $1,399 for the standard 128 GB of storage, or $1,599.99 with 512 gigabytes.

Back in 2019, Samsung unveiled a new form factor in the Fold phone, which basically unfolds into a tablet size device, asking nearly $2,000.

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