Lady Gaga Announces New Beauty Line Haus Laboratorie

Lady Gaga will soon be dominating the beauty world with a line of her own called Haus Laboratorie. The award-winning artist and actor is expected to debut the makeup brand this September through Amazon.

Earlier today, she posted a preview in the form of a short promotional clip with original music produced by BloodPop® and Tchami. The description for all of the brand’s social channels reads “We believe beauty is how you see yourself. Be kind to yourself + others.”

According to Business of Fashion, Haus Laboratorie will introduce a trio of multi-functional products for the eyes, lips, and cheeks available in six shades. The official kit with all three items will cost $49. Consumers can pre-order the products starting on July 15.

Stay tuned here for more updates on Haus Laboratorie and head over to Business of Fashion for more details about what to expect from the brand.

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