How ‘Sonic the Hedgehog’ avoided death by Twitter with a dramatic, game-saving redesign

Sonic the Hedgehog, the beloved Sega video-game character with lightning speed, had to survive his harshest foe to make it to the big screen: Twitter.

Like the very blue Genie in “Aladdin” and the freaky felines of “Cats,” Sonic sped right into a social media backlash of loathing from fans when the too-realistic computer-generated creation (with conspicuously human teeth) was unveiled in 2019’s first trailer.

Remarkably, director Jeff Fowler and Paramount Studios heard the criticism, delayed the film’s release and retooled the pivotal character. The revised Sonic (voiced by Ben Schwartz) reappeared in a November trailer to (gasp!) acclaim and will officially arrive in theaters Friday alongside humans Jim Carrey as the villainous Dr. Robotnik and James Marsden as Sonic’s small-town cop sidekick.

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