‘Avengers: Endgame’ makes history, but avoiding spoilers highlights serious new struggle

“Avengers: Endgame” shattered the record for biggest opening weekend with an estimated $350 million in ticket sales domestically and $1.2 billion globally — proving Marvel runs the universe. The film’s box office success marked a new pinnacle in the blockbuster era that the comic-book studio has come to dominate, and also generated a massive problem many studios would love to have.

When just about every moviegoer in the world has either seen or wants to see your movie, how do you stop spoilers from ruining the ending?

The “Avengers” finale far exceeded even its own gargantuan expectations, according to studio estimates Sunday. The movie had been forecast to open between $260 million and $300 million in U.S. and Canadian theaters, but moviegoers turned out in such droves that “Endgame” blew past the previous record of $257.7 million, set last year by “Avengers: Infinity War” when it narrowly surpassed “The Force Awakens.”

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